Touch the Truck was a British Channel 5 endurance gameshow which aired in 2001.
It was hosted by Dale Winton[1] and involved a group of 20 contestants holding onto a truck with the last person left touching the truck winning it.
The show was filmed at the Lakeside Shopping Centre in Thurrock, Essex.
Jerry Middleton, 39, from Winchester, Hampshire, was the winner who managed to stay awake touching the vehicle for 81 hours 43 minutes and 31 seconds. He stated that he was going to sell the vehicle to fund a political party.[2] Middleton stood at the 2001 General Election in the Kingston and Surbiton constituency, but gained only 54 votes of a turnout of 49,093.[3]
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According to the rules[1] of the competition, disqualification occurred when:
Contestants could also be drug tested to ensure fairness.
The format was devised by Glenn Barden and Dave Hills and is owned by Vashca. It has been subsequently licensed to the Philippines, Indonesia, Portugal and Turkey.[4]
The 1969 Pollack movie They Shoot Horses, Don't They? starring Jane Fonda features a marathon dance where the eventually desperate participants must stay awake to win a prize. The film is based on a 1935 novel by the same name written by Horace McCoy with the dance marathon taking place during the Great Depression.
The documentary, Hands on a Hardbody tells the story of a nearly identical 1995 endurance contest in Longview, Texas.
A 2001 movie, The Safety of Objects recounts what seems to be exactly a "Touch the Truck" show -- which even relates to the plot. The film chronicles a mother's mental voyage from the losing of his firstborn son to coma till the detachment from him ending in his mercy killing. And the show connects to this as the sleep withdrawn, delirious mother realizes that she'd still have her son if they hadn't had a car -- and abruptly leaves hold of the truck.
A 2001 episode of the TV show That '70s Show, featured a radio contest that Kelso, Bob and a ringer named Daniel (guest star French Stewart) entered, where they have to keep one hand on a van until the last person left touching it won.
A 2005 episode of the TV show My Name is Earl, Randy, Catalina and Earl take part in a contest for a local radio station where they have to keep touching a car until the last person left touching wins it.
Such competitions have occurred as a way of raising money for charity. In 2007, Bristol University did a similar competition as part of charitable RAG week (Raise and Give) where the winner gained an old BMW, and in 2009 Leeds University held a similar event for RAG where the winner won an old Ford Fiesta. [5]